April 16, 2007

Adobe plans to enforce ads with DRM in Flash

Filed under: Blog — krkhan @ 11:20 pm

Internet is a strange phenomenon. Someone comes up with an idea, it gets popular, and someone else who controls the technology behind that idea tries to monopolize the work. That’s exactly what’s going to happen with YouTube. Adobe has announced that its newer version of Flash media shall include DRM control and forced ads in order to promise content publishers “better ways to deliver, monetize, brand, track and protect video content”. I was preparing myself today for some Microsoft bashing over similar plans from them for Silverlight, but Adobe certainly proved that Ballmer is not the only greedy kid in town.

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